IT'S TIME TO
REDISCOVER CALIFORNIA

Adventure Awaits

Let's Rediscover California!

We are lucky to call such an absolutely breathtaking and unique State our home. There simply is no place in the entire world like California. The iconic beaches, the stunning landscapes, the sweeping waves, and the warm glow of the California sun – the Golden State is one of the single most unique location on planet Earth.

As Californians, we are blessed with extraordinary nature reserves, awesome waves, glorious wildlife, incredible dining, entertainment, theme parks, and endless adventure that surrounds us every moment of the day. California is filled with incredible adventure, endless opportunity, and mesmerizing beauty.

And California needs us now more than ever.

163,696 square miles

REDISCOVER CALIFORNIA

Living in such an incredible space, we are constantly surrounded with beauty and endless possibilities. However, as we begin to emerge from the devastating impact of the COVID-19 crisis, it is more important than ever for Californians to rediscover the sights, tastes, sounds, and experiences of our brilliant and beloved home State.

As the country slowly lifts the restrictions on travel, the emotional and economic impact of the crisis is already rippling throughout the United States – and California is no exception. In 2018, tourism accounted for $140.6 billion dollars in revenue and employed over 1.2 million workers. As the crisis continues to grow, the families and businesses of the tourism industry have no way of knowing when the out-of-State and international tourism revenue will come back – and the results are catastrophic. Small businesses are closing, families are suffering, and funding for our precious State and municipal parks is dwindling. California is suffering.

It is time that we, Californians, unite and show our love for our incredible home State – all while reinvigorating our economy, supporting our neighbors, and experiencing California in a wholly new and magical way.

#RediscoverCalifornia

Sign the Pledge to show your support

#RediscoverCalifornia is designed to encourage California residents to support, bolster, and elevate the Golden State both during and after the COVID-19 crisis. Together, we can restore our economy, support small businesses, help our neighbors get back to work, and restore the vibrant and beautiful eco-system that California has enjoyed for decades. With #RediscoverCalifornia, we will lift-up and celebrate our home state through in-state tourism and adventure that will reinvigorate our economy, save businesses, and protect millions of jobs. Join us in taking the Pledge, and encourage your friends and family to also Rediscover California for their next vacation.

GET INVOLVED

Tell us your Story

Want to share your Rediscover California adventure with the world? Want to inspire other Californians and remind the world of the beauty, fun, and adventure that can be found in the Golden State? Are you a committed and passionate traveler of the world and want to join our vast community of like-minded explorers?

We want to hear about it.

163,696 square miles

REDISCOVER CALIFORNIA

Living in such an incredible space, we are constantly surrounded with beauty and endless possibility. However, as we begin to emerge from the devastating impact of the COVID-19 crisis, it is more important than ever for Californians to rediscover the sights, tastes, sounds, and experiences of our brilliant and beloved home State.

As the country slowly lifts the restrictions on travel, the emotional and economic impact of the crisis is already rippling throughout the United States – and California is no exception. In 2018, tourism accounted for $140.6 billion dollars in revenue and employed over 1.2 million workers. As the crisis continues to grow, the families and businesses of the tourism industry have no way of knowing when the out-of-State and international tourism revenue will come back – and the results are catastrophic.
Small businesses are closing, families are suffering, and funding for our precious State and municipal parks is dwindling. California is suffering.

It is time that we, Californians, unite and show our love for our incredible home State – all while reinvigorating our economy, supporting our neighbors, and experiencing California in a wholly new and magical way.

#RediscoverCalifornia

Sign the Pledge to show your support

#RediscoverCalifornia is designed to encourage California residents to support, bolster, and elevate the Golden State both during and after the COVID-19 crisis. Together, we can restore our economy, support small businesses, help our neighbors get back to work, and restore the vibrant and beautiful eco-system that California has enjoyed for decades. With #RediscoverCalifornia, we will lift-up and celebrate our home state through in-state tourism and adventure that will reinvigorate our economy, save businesses, and protect millions of jobs. Join us in taking the pledge, and encourage your friends and family to also Rediscover California for their next vacation.

GET INVOLVED

Tell us your Story

Want to share your Rediscover California adventure with the world? Want to inspire other Californians and remind the world of the beauty, fun, and adventure that can be found in the Golden State? Are you a committed and passionate traveler of the world and want to join our vast community of like-minded explorers?

We want to hear about it.

Adventure is out there

California has so much to offer

Glorious mountains, delectable dining, magnificent parks, and endless wonder awaits. From outdoor pursuits to indoor indulgences, our State has so much to offer, and it is high time we show our love, support, and dedication to California. There is no place like home, after all, and California is an endless adventure just waiting to be explored, appreciated, and rediscovered. Join us in celebrating our Home and let’s Rediscover California!

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