About Rediscover California
#RediscoverCalifornia is designed to encourage California residents to support, bolster, and elevate the Golden State both during and after the COVID-19 crisis. Together, we can restore our economy, support small businesses, help our neighbors get back to work, and restore the vibrant and beautiful eco-system that California has enjoyed for decades. With #RediscoverCalifornia, we will lift-up and celebrate our home state through in-state tourism and adventure that will reinvigorate our economy, save businesses, and protect millions of jobs. Join us in taking the Pledge, and encourage your friends and family to also Rediscover California for their next vacation.
The Goal of #RediscoverCalifornia is to launch a supportive, grassroots movement designed to bring awareness to the current crisis facing our tourism industry in light of the COVID-19 pandemic, while creating a clear and simple opportunity for everyone to do their part to revitalize such a vital part of California’s economy. The concept is simple: Commit to Rediscover California to support our State and revitalize our economy.
Based on a 2018 study, approximately 67 Cents of every dollar spent at a small business remains in the local community. By choosing to Rediscover California, we can maximize our impact and help offset the financial losses currently being felt statewide. To date, no one can be sure when out-of-state and foreign visitors can come back – so it falls on us to lift up our state in its time of need.
We must remember that small businesses are an essential part of our community, and now more than ever, every dollar counts!
“Rediscover California™” is an independent initiative created by iD MKG. LLC.
“Rediscover California™” is not affiliated to any official authority, association, or political group.